YouSendIt: Music Firm Distributes Digitally

After our discussion about the music industry on Tuesday, I found an article relating to the distribution aspect of digital music. This case touches on the revolution of independent record labels and the artists who want their music heard. This is where IRIS steps in.

"IRIS Distribution, founded in 2003 in San Francisco, is a music industry marketing and distribution company that sends out audio, video, and album-cover artwork to websites, music reviewers, social networks, and Internet radio stations on behalf of independent record labels."



So basically what IRIS does is control and protect the distribution of the music labels they support. In todays market, new release music from popular artists is highly regarded and most labels do not support wide spread distribution. This is especially important when it comes to sending multiple large sized files. As a result, IRIS linked with Yousendit to use the already constructed dynamic and extensible encoding system.

This system gives the record labels a sense of relief since every file is password encoded and has the ability to be tracked with sight on who may be/ already have downloaded the files.

This mode of digital distribution is sweet, especially when it comes to larger files that need to be transmitted online quickly. Personally I have never used the Yousendit service, but by the looks of it almost any file of any size can be processed, encoded, and sent quickly.